Saturday, July 6, 2013

Two ways to get rid of your competitors

http://emarketingacademy.org/img_art/20119511756699.jpgTo overcome the opponent is the easiest way to increase your chances of success in the business world. I do not mean literally eliminate them, or doing something "bad" for them.
When I say eliminate it, I mean ... that graduation out of considerations of your client's product or service category. So the customer thinks only in your business, product, or service and purchase after the meditation. That way you get the deal, rather than a competitor to sell.

What this means is if you want to sell widgets, your client will be the position of attention on your widgets and be thinking in buying widgets. It is very easy to do so if your business is a competitive industry.

But let's assume that there are all kinds of companies you sell what you sell, or specialize in the needs of the consumer itself which specializes in which you work.

How do you make sure that customers do not only think about your - and therefore only purchase from you - and not from other companies

Answered by understanding those competing companies altogether, and then do one of two things

(1) find a job in a category that can be owned.
This is separated from all other companies, and it will make you uniquely qualified in the eyes of the customer to take their needs.
This usually requires finding a certain niche in the market that you can concentrate or find a particular product or service or benefit, this is the value of customers, it is not one of your competitors can complain or promoted by now.
This puts you in a class of your own, and virtually eliminates the opponent. No one is doing exactly what you do. Or do exactly the way they do it.

(2) by converting competitors to "collaborators partners."
What is a "cooperative partner": It turns into partner or assistant. There are businesses or individuals can be partners, with the idea of referring business to each other
For example, a fitness trainer can be a partner with Monitor weight at the clinic or health club or a massage therapist. All these practitioners contribute to the improvement of health, but can also be as complementary services.

Or let's say you designed a web site and you're primarily focused on working with small businesses (to take place in the market). Can establish a partnership with another Web site designer which in turn focus on large companies.
If you focus on the work in a business that fit your own place, and refer business outside your place to partner, sure you the will win.

You can share with other companies in the same area of ​​your business exactly in this way, by selecting the ports, by geographic region, or by size or type of customers it serves.

You can share with partners working in different areas be serving the same customer needs the agreement to work together to help some in getting customers ..

There is no company that does not use a strategy or two for effective Reduce of the competition. So select any strategy as the best suitable for your business and give it priority to defeat on your opponent this year.
  

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